Customer Reviews:
 S O M E....L I K E....I T....M I L D...... September 14, 2008
Patricia (Queens, New York, USA)
JACOBS CRONAT GOLD INSTANT COFFEE makes an excellent cup of coffee!
ESPECIALLY if one likes a MILD cup of coffee. Although the package
directions suggest NOT to boil the water, but to pour it just below
boiling, I have tried it both ways -- and find that, like other
instants, JACOBS CRONAT GOLD INSTANT COFFEE suits my own tastes bet-
ter, if the water is boiled a LONGER time...the longer, the better!
Tastes do differ -- and I find I, myself, like a deeper, more robust
brew. However, if the water for this instant coffee is boiled LONG
enough, I find that a wonderful hint of strength is brought forth
amongst the mild taste, giving it a unique and delightful flavour,
which I have found, so far, in NO other instant coffee!
COFFEE....INSTANT....COFFEE
The jar this coffee comes in is pleasing indeed! Made of VERY heavy
glass,, I found that, (ordering four at a time to save on postage),
that the unopened package could easily be used as a doorstop! The
"crown"-like cover is easy to open -- in a seemingly-circular, (but
actually fifteen-sided figure), design. Those 15 sides make it VERY
easy to open!
On the two sides of the golden label, are printed directions for
use -- in NINE languages! I can read the English, (UK) directions,
and recognize, (I think), the lettering for the Russian, (MK) -- or
is it Greek -- directions, though I cannot read them. The other
directions -- for "AL"; "HR/BiH"; "SRB..(Serbia?) / MNE"; and "SI",
are in languages I do not know. It's fascinating to look at this
label, however -- because it confirms my suspicions that Americans
are woefully under-educated, as I, (who was educated in District 26
in Queens, New York -- reputedly one of the best public school
districts in New York City, and in Queens College of the City of
New York, (which also has a sterling reputation), could recognize
but two of these languages! I also noted -- with some alarm -- that
FRENCH does NOT seem to be one of the nine languages used for these
directions! Maybe it IS there, and I have had too many years pass
between college French classes and now....but if it ISN'T there, the
manufacturers of this coffee are MISSING a market which will NOT
accept ANY merchandise of ANY kind, without FRENCH instructions
being given on the packaging: QUEBEC, CANADA! (This includes EVERY
imaginable product: in the infamous "Matzo-gate" of several years
back, the government of Quebec would not even allow Matzo to be
imported into Quebec, for Jews celebrating Passover, because there
was NO FRENCH LETTERING on the boxes!) This is all the more aston-
ishing to me, as it seems that the JACOBS Coffee Company has now
become a subsidiary of the KRAFT FOODS CORPORATION (!) -- a very
large food company, which should be aware of the Quebec law! (Or
perhaps they are just too busy producing yummy food to have re-
membered this?) Anyway, I happen to have relatives in Quebec --
so I KNOW this Quebec law -- of having FRENCH language directions
included on EVERYTHING, is true. So, if KRAFT, and JACOBS, want
to sell this coffee to the Quebec, Canada market, I respectfully
request they include FRENCH directions on the packaging!
Altogether, this is a delicious instant coffee -- especially if
you like MILD instant coffee. The thick glass and 15-sided top,
bespeak quality, and the labeling, in 9 languages, is like a
mini-miniscule armchair trip to Europe, for curious Americans!
 Great coffee June 13, 2007
L. Brown (Chicago, Illinois)
I enjoy a full flavored coffee without the Starbuck's bitterness. This is just the right balance. Full of flavor. Don't be put off by the "instant" of this coffee. It is well worth the price. I especially enjoy it as an after lunch or dinner treat.
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